Branding

2000 Edinburgh Olympics, 2019

This Olympic branding concept includes a logo, merchandise, way finding icons, promotional advertising, web page, business card, and letterhead. The project in total was to design a hypothetical Olympics. My basis for every design was built off of the square design featured in Scottish Kilts and ancient Celtic knots. I also based the color palette off of the Scottish flag and tradition family clan colors.

Savvy Services Branding Pitch, 2020

This is a branding concept pitch created for Savvy Services that includes designs for the logo, typography, advertisements, letterhead, business card and color palette. The business is a platform for connecting handy men to clients and offers tax assistance to them as well. 

Created in Adobe Illustrator, Photoshop, & Indesign

Weezer Album Release, 2019

This assignment was an album release for our personal favorite band. Naturally I did my favorite gang, Weezer & used a collection of their top hits to create the album. The album release includes designs for a record label, record design, record cover, lyric book, & poster. I created the instrument pattern to show they were a rock band, I used a broad range of colors because each of their past albums have a single color theme & I thought using the past colors all together showed that this album is a collection of their greatest hits. The lyric book is a small notebook that says “Bad Song Ideas” to resemble the notebook the band shared to write down lyrics that they considered to be ‘bad song ideas.

Created in Adobe Illustrator, Photoshop, & Acrylic Paint

Black Phillip Hot Sauce, 2019

Package design is one of my favorite things to do. I designed this hot sauce package based off of the devilish folk tale of the demon goat, Black Phillip. The design is based around the circles of hell for the different flavors & the logo is a black goat as well as the inside pattern is repeating pentagrams. The colors are hot and dark to match the product and I created & 3D printed the bottle cap to be a goat’s head to make the bottle stand out on a shelf.

Created in Adobe Illustrator & Strata 3D Design

Diabetes Management
& Evolution Brochure, 2019

I designed a concept brochure for the Smithsonian about the management and history of Juvenile (type 1) Diabetes. The booklet describes how diabetes is now treated and how it has improved. Being a type 1 diabetic myself, it was a very personal project to me & I ended up sharing it with a few recently diagnosed patients at the local hospital to help them understand it better, visuals really helped them considering most type 1 patients are kids.

Created in Adobe Indesign

Honey Bee Font Poster, 2019

The poster is displaying Honey Bee font created by Laura Worthington & obviously I chose to display it in a setting with bees and honeycombs. I used a die-cut to shape the poster as a honeycomb.

Created in Adobe Indesign